How to watch TV

April 23, 2012 Leave a comment
Options Experience Example
“Old fashion” TV “Lean back” Content is broadcasted, the consumer is passive. clip_image002
Digital TV Content is streamed, consumer has options to watch on-demand, browse the Internet . clip_image004
Social TV Content is streamed, consumer has options to watch on-demand, browse the Internet while tweeting, posting on facebook or to chatting with friends. clip_image006
“Second Screen” Content is streamed to the TV and additional content is streamed to the mobile device (tablet, smartphone).In some cases special apps are built for TV shows or events to synchornized content with the TV. Social capabilities are sometimes included to allow sharing and chatting with friends. clip_image008

Market numbers for 2011 and a little beyond

December 26, 2011 Leave a comment

Here are some numbers I gathered from the web for 2011 and also some predictions for the near future.

  • World population reached seven billion in 2011 – 1.3 in China – In 2000, the middle class in China stood at 120 million. In 2009, it almost doubled to 230 million. In 2010, the number of urban employees reached 320 million.
  • In 2011, the first members of the Baby Boomers reached age 65. And the Baby Boomers decreased to 25 percent of the total population. The last of the Baby-Boomers population will reach age 65 in the year 2029. By that time, the Baby-Boomers population is projected to be only about 16 percent of the total population.
  • Worldwide mobile connections will reach 5.6 billion in 2011
  • Online ad spending 52 Billion in 2011
  • Social Network Ad Spend will Reach $6 billion worldwide in 2011 ($5.54 billion in other source) – $10 billion by 2013
  • Social CRM Market will reach $1B in revenue by 2012 – up from approximately $625 million in 2010. Worldwide social CRM is projected to total $820 million in 2011.
  • Facebook Inc. will generate $4.27 billion in revenue this year, more than double the $2 billion made in 2010
  • Twitter Ad Revenue to Reach $139.5M in 2011 – really?
  • Virtual Goods Market will reach $2.9 billion by 2012. This is an increase from 2011’s $2.2 billion and 2010’s $1.6 billion.
  • Mobile commerce sales will reach a total of $6.7 billion this year
  • 2011 global market size of LED lights will reach 1.2 billion U.S. dollars
  • The online game market size in China – $5.8 billion for 2011
  • The number of TV sets connected to the Internet will reach 551 million by 2016, up from 124 million at end-2010.
  • Apple – App Store(mid year data)
    • 425,000 apps
    • 15 billion downloads
    • $2.5 billion paid out to developers

Happy new year!

I’m not responsible for any of the predictions in this post.

Categories: Monitoring

VivaStream – how to know “who to know?”- during DMA2011 conference in Boston

September 30, 2011 Leave a comment

imageI’m going to the DMA2011 conference in Boston next week, and this year the focus is on Real-Time marketing. What could be more relevant than that?

Learning about the different marketing methods that are leveraging mobile, social, and real-time data will be one goal of this event and networking is yet another (not a side effect).

VivaStream is a startup that is building a real-time mobile app and web-site that aims to take networking during business events like DMA11 to the next level.

image

Before the event starts: you setup your profile, select the conference, browse the schedule, and press the Attend button for the sessions that you plan to go to. Any of your actions is broadcasted to the VivaStream stream telling others about you. VivaStream also offers a reach lists of relevant topics and you can select from one of the two following options: I’m Interested or I Can Help. VivaStream uses this information among other factors to suggest people that you should connect with. There are more useful features and details, but this is the basic.

During the event: Since this is my first event using VivaStream, I’m yet to see the real-time capabilities in action. As you can see in the picture above, VivaStream plans to share some of the statistics based on the information gathered from users’ activities, and to let us know about interesting presentations and spontaneously organized after parties – IN REAL-TIME.

After the event ends: there is a strong possibility to see VivaStream building a new professional social network for networking with a purpose, based on interest and need, and fairly quick.

VivaStream is a very busy start-up, but here are few suggestions for additional features that I would like to see:

  • Show me my agenda (calendar view) built based on presentations that I planed to attend to.
  • Allow users to enter topics
  • Create multiple streams based on different activities (it could get too noisy in a single feed stream)
  • Allow users to shout-out (for example: book signing now next to room ###)
  • Check-in to a session (and maybe check-out, or leave a comment)
  • Number of people interested in a certain topic (next to the topic)
  • Number of people attending a presentation (next to the presentation)

VivaStream has the potential to become an important component of any business event. It is fairly easy to see the value to the event organizers that can learn in real-time about activities within the conference rooms as well as outside, the presenting vendors looking for leads, and for the consumers that are looking for relevant help and experience.

Now, I’m looking forward to see how it all plays out in real-time. Go Viva!

My most frequently used iPhone apps

August 12, 2011 1 comment

News: CNN ( good tech section), WSJ (not so great technology section) YNet (Israeli news), WHDH (local news and weather)
Photography: Adobbe photoshop express, Pro HDR, Instagram
Social: Facebook, LinkedIn, Twitter (TweetDeck is too slow, how-come? Hadn’t Twitter bought it), and Google+(get the app not the goggle+ website)
Games: Mastersoft Chess
Financial: Bloomberg, WSJ, The Economist Financial Calculator,
Stock trading and recommendation – none. This is the biggest disappointment so far. I tried few of the apps and none are good. This area seems to be the one with the highest potential, but I could not find anything useful.
Utility/Misc.: iBabylon lite- dictionary, Yelp, Bump,
Fun: Songify, Pandora

And WordPress App – cool they also added stats recently.

What else should I add? Ones that really matter. I have a lot more but I rarely use them.

Categories: Monitoring Tags: ,

Guest post: Why you should play Tap Zoo an app for iPod touch,iPhone, and iPad

August 6, 2011 2 comments

Guest post: This is a guest post by my son Johnathan, he loves computer games.

imageYou should play Tap Zoo the game for iPhone, iPad, iPod because it is a lot of fun. You have rankings, you buy animals, you can breed animals, you can visit neighbors zoo, you can cross breed and you can cure sick animals. You try to get three things: coins, stars, and experience.

You are able to get coins and experience from revenue. You need animals to get revenue. Let’s say that you have two monkeys and each monkey gives you 25 coins and 2 experience points every 5 minutes, so you end up with 50 coins and 4 experience every 5 minutes. The way to get to the next level is by getting amount of experience. for example, the way to get from  level 7 to 8 is by getting from 10,000 to 13,000 experience points.

It also has ranking. The way to see your rank is to tap the bottom right square and then find “Other”, tap it, then you’ll see the word rank, tap on it and you can see your ranking. If you want to know ho to make your rank better, the way to do it is by looking at the bottom left and read what to do.

Note from Dad: I looked at this game and am very impressed by its level of complexity and sophistication. It enables the player to make many different decisions for improving the zoo quality, visitor experience,  and business. Kudos to the team at Pocket Gems, Inc.

Go Landgrab – Instagram first directory

December 23, 2010 Leave a comment

Here we go again – the full adoption cycle – just a little quicker this time.

Instagram has now a new self registration directory – not ran by Instagram.

Go: Follogram

And here is mine: @kerendg

Update: 12/30/2010 Instagram asked the Followgram team “to remove the access to the users photos and refrain from using their API”. Now we need to wait till the Instagram team will officially release a public API before we could see more cool services like Followgram. I hope that we don’t have to wait long.

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