I keep having these arguments with the “others” about the real value of using Web 2.0 services. In saying Web 2.0 services I refer to social networking and bookmarking, content sharing, blogging, writing comments, podcasting, using sessmic, twitter and more. Everywhere that you can have friends, followers or someone that you can follow.
What that I’m interest in is getting the questions below answered and if possible with some examples. If I get some good ones I will be tempted to post those in a a follow-up post.
I’m not looking for something like “Steve Ballmer is following me on Twitter” or “I beat Sergey Brin playing Scrabulous on Facebook”. It is not about having a lucrative network or high traffic blog. It is about the end result – gaining a real tangible value.
I hope that with your help I can finally stop this debate. So please – Show me the money – UsingIT.
1. Did you get a new:
Job interview or offer, deal, invite to speak (for money)?
2. Did you sell more:
Product, services or ads?
3. Did you mange to get more participants coming to:
Paid event, seminar, party?
4. Did you get a new:
Date or a new meaningful relationship (a friend) outside the Web ?
5. Any other way to capitalize on the social digital world.
On the contrary: did you have a bad experience using these services?
I know that there are lots of other ways to enjoy this activity and I don’t dismiss the value of those. This time I’m looking for value that can be presented, quantify and is related directly to the new way of self marketing using social network.
Your help is crucial. Please use comment to answer.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Albert Einstein
What if Mr. Einstein was a blogger? Can you imagine that? Was his blog buried somewhere under math and science in digg?
In my first post I mentioned few types of bloggers and the Web 2.0 blogger in particular. Two post from then as I look closer I see that it is actually divided further to additional subtypes and I already mentioned the Leader. In this post I plan to focus on the imaginative blogger.
My plan is to post one more piece about inspiration to demonstrate an additional subtype. I will be happy to get examples of inspiring bloggers if you have any (I have two already). Then I plan to take a stub at patterns discovery that correlates with each one of the mentioned types (… oh boy!) . The end game is defining a model that may be useful finding leads for upcoming great bloggers, as I said it previously, by looking beyond their blog. And maybe a final post about the value of this information.
So, now to imagination. I will start with my understanding of imagination. I love time travel stories (I’m not sure that these are really the best but a good enough list). I love them because of the endless possibilities that opens up by removing just one single constraint such as the continuity of time. It really gets my imagination going (if I only bought APPL in 2003 knowing what I know today).
Living well with a constrain like in the 140story featured (by @Joshua Rothhaas) in Twitter shows good imagination as well.
In other cases imagination has to do with unique observations; seeing things or the lack of (and naming them) that other don’t notice like Seth Godin who was desperately looking for a single Purple Cow in the meadow.
I’m sure that there are many more forms of imagination exercised by an imaginative blogger online and offline.
Does your stream of thoughts in Twitter and the unique way using it shows imagination? Does the way you tag indicate a different mind set? Is a high likeness score in Facebook is a good or bad thing?
Please let me discover what I don’t know that I don’t know yet.
I won’t dive into the definition of leadership I’m not pretending to be an expert in this subject although I read more than few books, I also went to few leadership training and seminars to be able to recognize one. For the sake of this post I will define leadership simply by saying that a leader is someone that spur change(s).
Example of changes:
- On a large scale:
- Negative (& offline)
- Event: Facebook Worldwide president
- Change: I’m not sure if this is the end of the story yet but without the leadership acts of the “president” it won’t become such an event
- A reminder to the journalism space about checking the credibility of your sources
- Online & Offline
- Jeff Pulver – impact: fending VOIP from FCC regulation
These examples are for famous dramatic changes but there are so many different changes that happen all the time when blogger leaps to leadership.
So, how do we discover this potential as early as possible and monitor it. One’s blog is just the tip of the iceberg and not enough to uncover upcoming leaders. We can only use it as a lead (prospect) for further research.
Will we be able to track their progress, accomplishments and influence looking beyond their blog?
In this post I did not describe how to do so i.e. what can we learn from changes in the data (see first post in this series). I’m still developing the idea and working to identify the key factors. I do see a strong correlation with being active in the offline world but not yet convinced that this is essential.
See you in the next post.
This is one out of a series of posts where I will show that it is more interesting to follow the bloggers online and offline activities then his blog and discuss what does it mean for their readers/followers, web 2.0 services providers, the marketing world and maybe more stakeholders that I can’t see at this point.
I love to monitor stuff, looking for patterns such as trends, in-activity, abrupt activity and more. Actually, this is what that I’m doing at work building software that does it on a large scale. When I look at someone’s profile I don’t see a static snapshot of a person (or any other entity) but an evolving, constant changing, and transient state of being. The snapshot paradigm gives the false notion of “I know everything about this individual from now till eternity” while a profile defined by someone’s activity lead to the conclusion that “I now know something about this person and there is an expiration date on this information”.
My first impression from bloggers was based on three types of blog’s usage. The first was the good old journalist moving to the digital world. The second was the person finding a place for blabbing about all sorts of personal stuff. The third was the corporate blogger trying to fulfill a new marketing task.
Lately I discover a new type of a blogger: I will call him the Web 2.0 type of a blogger.
This new blogger success is driven by his activity both offline and online. Offline activity means networking, creating groups and organizations, speaking in conferences, and more. This activity is mostly echoed (and documented) online.
Online is the rest, blogging, podcasting, answering comments, writing comments on other blogs, twittering about it, using services such as Digg, Technoarti, making friends and connections anywhere possible: LinkeIN, Facebook, Ning,, Flicker and the options are just growing). To be a serious blogger it means to live, eat and breathe the social digital world. All this activity is recorded – it is the expended fulfillment of the meaning of the blog term i.e. a web log.
In my world to be able to trace activity in a meaningful way I need to find a stream of event-rich data and or data from multiple data sources. As I described in the previous paragraph a web 2.0 type of a blogger touches multiple services and since we are all very numbers addict it is not so hard to collect this kind of “transactional” data. Most “social” services enthusiastically provide statistics about profile’s rank, popularity, number of friends and business connections.
At this point the existing bloggers supporting services are looking only at the blog, its content and references (links, diggs, and bookmarks) but I think that it is far more interesting to look at blogger.
I will take as an example a person that I never met but it was hard not to bump into while using almost any one of the services mentioned above. I won’t mention his real name. I will refer to him as BloggerJoe.
So let’s take BloggerJoe and see what he is doing (or not!).
Twitter follower – 3,223
Digg (popular ratio) – 13%
del.icio.us – 91 times his blog was saved by other people
LinkedIn – 500+ connections
Facebook – 1652 friends (not much going on in LinkedIn ha?).
Ning – not present
Flicker – 377 contact
Plaxo – not found
Offline (I won’t be too specific in here):
Initiated and run a certain group – organizing multiple events a year
Occasionally speaks in all sort of events
In my next post I will describe what can we learn monitoring changes in this data shaping a web 2.0 blogger dynamic profile?