What is a blog reaction these days?
Traditionally, if there is a chance for setting tradition in the fast moving Internet world, a blog reaction is a counter post on someone blog. This is what that Technorati count as inbound links to calculate blogs’ Authority (and Rank) and Google to calculate PageRank (this is based on my very limited understanding of their algorithm).
Yet, today there are more ways to link and react to blog post:
- Links to blog posts proliferates in services such as Twitter, and Jaiku by others than the blogger who wrote them. Btw, This is a great way to find great reads in real-time. I would argue that it is better to change the general question “what are you doing now?” to “what are your reading, viewing, or listening on the web now?”. In this way you will see more interesting reactions to blog posts than something like “I’m now drinking my morning coffee”.
- Facebook wall and other social networks that allow you to share content.
- Social bookmarking tools like reddit and delicious.
- Digg is some form of blog reaction
- Blog comment
- Instant Messages, and Skype
- To take it to the extreme – someone mentioned a blog post during audio and video recording (beside regular recording there are more ways to get recording done using tools and services like Utterz, ooVoo, QIK).
In each one of the cases above I refer to reaction initiated by someone else than the one who wrote the blogs.
Google will find most of these textual instances but I don’t know if they factor that in their PageRank calculation.
Why do I think that this is important?
First, I think that 140 characters, less the URL string length (use TinyURL.com for squeezing more of your words), is a good enough blog reaction in most cases.
What that I see is that not the blog reactions (very few of them in my case) is what that drives traffic to my web site but most of the services on the list above. Do you see that too?
Is it possible (theoretically) to have none inbound links yet still great traffic?
Does Twitter twits goes under Google’s and Technorati’s radar?
Do you think that it is even more critical in the case of video blogging?
Wouldn’t advertisers need/interested/like to know that?