After 6 month of blogging I decided that I want to continue doing it so I took one small step forward.
I purchased a new domain www.webnomena.com that is now redirected to my blog on WordPress hosting service. I changed the blog’s name from UsingIT to Webnomena (Web Phenomena) because I think that it is more consistent with my writings (you can guess that Webnomenon.com was taken). I will continue sharing my observations about what that I think is happening in the web world with the focus on search engines, monitoring tools and the blogsphere.
At this time in my life I don’t find the time yet to “decorate” my blog or taking care of the hosting myself. I love to do so and the limitation using WP hosting service are a real drag (no iFrame, no Flash) yet I prefer to spend my time exploring the web and blogging.
Few things that I learned in the past 6 month:
- About blogging:
- Blogging is learning – since I started I learned a ton about companies, products and technologies.
- Blogging is helping me at my work – when looking for a new “skin” for the web app I now expect nothing less than Web 2.0 look and feel (lots of Java Scripts). Netvibe is an inspiration.
- Blogging is fun – through this blog I had a chance to talk with people all over the world.
- I can’t blog from the air – I need to play, explore, interact, develop to come up with new posts.
- Treat comment like blog post! – The power of a good comment is amazing. A good comment stands out. I spend the same amount of time for writing a single comment as I do for writing blog post.
- I’m not an artist – I don’t write like some of the great bloggers/writer out there. I just hope that you will find the ideas and information on this blog usefully.
- About searching.
- We have plenty of new tools to find information – things that it took me long time to find, I later discovered more than once, were saved by lots of other people on del.icio.us. Some of the others you can find in this post I wrote recently: Is there a way around Google?
- The business world is not really here yet – I think that there is a need for monitoring tools and analytics showing where the right places to deliver your messages are. I think that there is a place for a tool that will help PR and Marketing. A tool that will constantly gather information that can turn into action (actionable). Internet Marketing is not just Web Analytics. I did not see a company/tool that mash it yet. I’m not aware of an enterprise that use a tool like this.
- About the web
- Empowerment is one of the keys to viral adoption – see blogging, wikis and comments, rating and annotation, twitter following model vs. friends request, Seesmic, Qik and video streaming from the phone to the web, API/Web services and mashups. Give people the power and they’ll use it!
- What is the very next things? – let’s see if 6 month is enough to ask these questions.
- Is it location aware social networks and search technologies? – the kick off is July 11th?
- Is it Video in addition to photos transmitted from the cell phone to the web? – I was actually never excited about taking pictures from my mobile phone (the rest of the world was). I’m very excited about shooting videos and transmitting them in real-time to the web. It is not cheap yet, work well only using Wi-Fi and not when using the network but same as with blogging it empowers every on of us to become a filed journalist. I think that we will see more Qik like web sites proliferating or integrating with existing social networks.
- Will Adobe Air take off? – this will help web developers to play on the desktop. I’m curios to know if accompanies with existing products considering this technology for a re-write.
Now it is your turn…
Some blogs relay more than their content.
Some blogs emits all sort of personality characteristics.
Sometime you can get a hint about it from the tag cloud yet in most cases it is not there to be found. It is beyond the tag cloud. It is only after reading several posts on this blog and comments that you know what kind of experience to expect. It is as if you can predict how the “engagement” will feel like and what kind of “taste” it will leave you with after.
My first examples is TechCrunch. This is an excellent blog about start-up companies and technology .
As you can see from the tag cloud the focus is on product’s and company’s profiles. What that you don’t see/feel is the tone, the ambition, the culture of hard working (the sweat), how competitive this blog is, the “ready to fight” stance, and more.
Yet, after reading this blog for sometime I know what to expect when I go there.
One interesting fact is, and maybe is the key in here, that you get a lot of these feeling not just from the blog post but from the comment section. It is how the communication between the readers and the writer going on that reveals it. If you want to get a quick demonstration go read Surviving the Net by Steve Gillmor – read the comment section too to see what that I’m talking about.
Maybe if there was a tag cloud for the comments section we could see/feel the blog in its entirety.
My second example is Chris Brogan another excellent blog and blogger.
From the tag cloud you can see the focus on social media promotion for business. You can get a hint about the personality from the howto tag. Chris is willing to share a lot of his knowledge and educate the rest of us about the trade. You can also see that he cares about writing by looking at the writing and the article tags. Yet these are just hints and I looked for them knowing what to expect after reading this blog for a while now.
In this blog, too, the comment section reveals the crowd that is lured to this blog and the communication style. I always leave this blog with “good taste” in my mouth.
I could provide some more examples but I think that you get the point. Some blogs takes away energy from you while providing important information in return. Some blogs charge you with both energy and valuable information and some blogs are great to “cuddle” with.
I don’t know if there is a way to mark it (personality tag) or search for it. If there is I can only suggest not to avoid looking at the comment section in this kind of analysis. Maybe these guys from Sweden (Jon Kågström and Mattias Östmar from PRfekt) with their attempt to analyze blogger’s personality will find the answer.
For now we can only share this with others using social network tools like Twitter, FriendFeed, Plurk and the rest.
Please share your examples it in the comment section.
In this blog post I will cover the different ways that entrepreneurs building search engines solutions are positioned to take on the Google challenge. As you’ll see soon there are many fronts to this battle.
I have to admit that now when I look for something I go Google first. My homepage is Google but mostly I use the Google toolbar. Google is there when I use the web from the browser. Too close. This is my “active search”.In 90% or more of the times I’m satisfied with Google’s results for my “active search”. Most of the time I find what that I need in the very first result page. I use Google as a spell checker, idioms checker, map, business and people finder. I use it when I’m looking for : images, videos, stock tickers (then I go Yahoo Finance) and more.
When I “listen” to the web I have more options. I do use Google Alerts but not exclusively. I have Alerts set for some keywords, yes, including my name, blog name and URL but not just those. I have more “ears” on the web like FriendFeed, Twitter, many RSS feeds, Newsletters and more. This is my “passive search“.
So, how can you lure people to use your search solution (so you can sell ads and make money)?
What are the additional dimension/fronts to this battle over content discovery?
Let’s first look at some of the existing fronts:
- Active search
- Building a developers community – Yahoo – the new Search Monkey initiative is empowering and will probably help Yahoo pushing their search as a service while building a developers community. Some claim that they need to open it even more.
- Social bookmaking – not bad but not so great either. It seems better when the search part was a result of the social network content organization and not the original objective. Tags like in del.icio.us can help in finding information with some crowd wisdom. It could short search time too. Yet, it seems better for some categories then others (it is great for developers).
- Sophisticated search algorithm – If aimed at “Active Search” then I’m not sure. If I get 90% of the times what that I want from Google. I may go there after giving up on Google but not as my first choice. Maybe after many times proven better I will consider it but I did not see one that good yet. Do you? I did not play yet with Powerset that uses natural language processing to understand meaning so there is a hope.
- Better UI for the search results – again, If aimed at “Active Search” then this is not the way to take on Google.
- Blog search engine – seems like aiming at the long tail using advertising network is the next attempt taken by Technorati. Probably serving the blogger community and presenting what is hot now on the service’s web site was not the answer (for a business model). Apparently, most people don’t see the difference between a blog and web site when they go looking for information (or even after finding it in a blog). So, they Google (in most cases not using Google blog search engine). I want to see what the creative people at Twingly will come up with. So far, it looks great. What that I see in this front is more opportunities because it is not bound to textual search only. Bloggers, blogs and posts has relationship, i.e. meta data that has value beyond the content. Blogging is discussing, teaching, preaching, mentoring, provoking, guru-ing, sharing. Systems that knows how to capture this meta data, store it properly and leverage it will have a chance to create a advantage over Google in matching ads to blog readers.
- Vertical search – we need to see how this goes but based on this blog post talking about GenieKnows it has some momentum.
- Passive search – using Alerts, Feeds (using pipes) and Filters like Filtrbox – this can keep me away for a while from Google till I need an ad hock search. Same is posting questions – but I found that it depends on the community. Finding what you want could be slow but for tough questions this could be a great option. Yedda is one example.
- Search results aggregation with social touch: I like Xoost‘s premise that some searcher are better than others and sharing searches could save time for everybody. The tool searches across multiple search engines – today: Google, Yahoo and Microsoft Live Search. I’m still trying to figure out all the features in this service (and there are lots of them) but this seems to be a beginning of a long term relationship. Look at some of the feedback after you join in, you can learn a lot from it. One warning, the pages are overloaded with options and that make it hard for first timers to know where to start, so give it some time. Once you get use to it the Channels tie it all together nicely.
Other fronts not covered here:
- Mobile search engines – I’m yet to explore this domain. I know that Google is investing in this area a lot of effort. Also Powerset did something in this area yet it only bound to Wikipedia for now.
- Social Search engines – there are so many of them (more than 40) – do you see a leader?
- Search focus on products’ discussions – like Omgili –
- Enterprise CMS search engines – not my cup of tea and actually Google is getting there replacing old solutions.
Additional fronts to consider:
- Distance – get in between me and Google. When I launch the browser it is too late for a different search engine today. Few options:
- Don’t let me leave my “passive search” page/tool/widget. Few options:
- Maybe by going social.
- Maybe building a widget that turns my “Active” searches to “Passive” (no matter what engine I use) .
Do you see more fronts to take on or by-pass Google?
Is it a search and destroy….capital mission?
After few month of monitoring Technorati rank progress for few hundreds of blogs I was looking for a way to compare the ones who are making significant positive rank shifts. The way Technorati rank work in is that if the value is going down it means that the blog’s position is improving and there are less blogs ahead of it on the way to the top. It is hard to compare rank moves when the variance in rank is so huge.
So I looked at blogs that had more than 50% positive rank change and I started looking at the speed of their progress.
The way I calculated the (average) speed is:
- Speed = Percentage gain (from baseline) / Duration
- Duration = last rank update date – first rank update date (in whole days)
- The units of this calculation is: percentage change in rank/day (or percent per day).
You can see the full table with the results in here (using Google Docs ). :
Blogger’s Speed results – 6/6/2008 (If WP could support (i)Frame it was possible to see this table embaded inside this post, sigh).
Here is a subset of the table:
|url||speed||gain||# days||start rank|
I highlighted (bolded) few of the lines to show how speedy these bloggers are. There are a couple of bloggers like Doug Haslam and Jennifer Leggio (Mediaphyter) that are showing consistent improvement even if they are not the fastest in their group (they have beautiful positive monotonic rising curve) .
The table is sorted by the starting rank (baseline). The blank lines were added between blocks of bloggers that started in a similar rank range.
Note: I assume that the Technorati ranking system is not liner and somehow things are moving faster where the rank is a really large numbers (i.e. at the bottom of the blogsphere). This make it a little harder to compare between blogs with great disparity in ranks ranges yet it only emphasize how great are the bloggers that manage to move fast even at the top. This is not exact math so please take it with a grain of salt. Maybe one day when somebody come up with a different ranking system he can take my approach in consideration.
A couple of thoughts:
- Speed within category – it will be great to compare how different bloggers are doing within their domain of interest/expertise.
- Acceleration/Deceleration – in this method I actually calculated the average speed moving between the baseline rank and the latest. What that I don’t show here is who’s speed is accelerating and who’s is slowing down. This could be monitored as well. One more thing that I can plot to BlogMon (Twitter)
Since I did not make the links in the table clickable I added them below (you can also click on the link from the Google doc table:
http://travellperkins.com, http://www.multichannelmetrics.com, http://blog.francinekizner.com, http://doughaslam.com, http://www.four20.net, , http://mediaphyter.wordpress.com, http://www.seotops.com, http://www.purplecar.net/, http://www.twitterholics.com, , http://learntoduck.com, http://daisysdeadair.blogspot.com, http://dossy.org/, http://www.prfekt.se, http://gobigalways.com, http://www.socialmediaexplorer.com, http://bing-thegreeninme.blogspot.com, http://sixrevisions.com, http://www.veronicabelmont.com, http://daily.mahalo.com/, http://thenextweb.org, http://www.bloggerbuster.com, http://blog.twitter.com, http://laughingsquid.com, http://www.37signals.com/svn/, http://refueled.net, http://www.blogher.com, http://blogs.abcnews.com/politicalpunch, http://www.designspongeonline.com/, http://blog.makezine.com, http://www.mixx.com
So who do you want to put your bet on?
Only started looking at Xoost – search sharing i.e. United we search, divided we fall (on spam)
I barely had a chance to explore Search Wikia – from Google: “open source Internet search engine, to which the community can contribute.” I call it read/write search. It seems like an interesting concept.
I’m honor by the coming requests to look at new technologies. I wish I had more time to do that.
I’m also waiting for Twingly launch (possibly soon) – check the spam free search – very cool and functional.
RecommendBox is getting more and more interactive. Having more members form my location can make it even more valuable. For some categories it is only useful for a community sharing local knowledge (restaurants, events, places). For others it does not matter so much (books, websites, video games). I can see many areas how this kind of a service improve and I believe it will over time. If this flies they have a chance to make good money from advertisement. People from MA, USA please come and check it out . It is still in a very early stage of development.
Other things that keep me busy – for one it is work! We have our own release coming soon.
I’m also working on a report that sums some of the progress I made in the “great blogger fishing project” (you can start from this post and keep going down the thread).
My @Blogmon discovered this great resource if you care about SERP: SEOTops, apparently Musa Aykac knows a lot about it and is willing to share (95.7% gain in Technorati rank in less 38 days, WOW! – now: 29898).
Bye for now.