Webnomena – eight prominent Web 2.0 phenomena
This blog name is Webnomena web + phenomena (plural of phenomenon) and this is where I share my observations living the web. This post sums ten month of observations and blogging. I’m not sure what lies ahead but at time like these we can count on it that there will be some changes. Some of these phenomena will vanish and new one will appear. So, before moving on to the very next thing (or maybe backward) I chose some of the most prominent phenomena signifying the Web 2.0 era.
Many to many communication – the old media consisted of only few broadcasting to the masses. It was distant and regulated. You could, with some effort to comment back on a news article yet there was very little chance that your comment will appear in the following edition. Your ability to interact with the newspaperman was limited if at all. Social media changed all that. You can be the news. You can comment almost anywhere instantly. You can interact with news generators. You can follow and listening to the same source on multiple channels (Blog RSS feed, micro-blog, media streaming (pictures, video and audio – blogtalkradio), and comments). It is also easy to find what is going on right now i.e. Web-now – reading the news and the meta-news in real-time, at the same time. News become more conversational – bi-directional. This kind of media is impossible to recruit or regulate – this change comes with both the good and bad.
Google Trend for the term social media
Search engine is not a search engine anymore – it is a spell checker, idiom checker, translator, map and direction, alerts, knowledge base, value comparing tool, research tool, people business and relationship finder, content organizer, content visualizing tool, meaning extractor, entertainment and event planner, tasks based, support micro-format for integration with other tools, API, ad by context placer. And above all it could be a money making machine!! So much data and sooo much more metadata. I’m not sure how to call it anymore but if you want to take on Google it is hard to imagine someone wining by just providing a new magnificent search engine.
Selfless sharing as a strategy – sharing without holding back is the heart of social media. You stay ahead, read a lot of blogs, learn and experience new tools, technologies, means of communication, monitor changes across the web and then share your : information->knowledge->expertise->thoughts->feeling->goals with the community.
Google Trend for the term blog
Digital autobiography (digital life stream)- my, my, my: activity feed, timeline, location, preferences. The meaning of the term profile in the old days was your slow changing private attributes like address, age, marital status. Now, it means a whole lot more. In the social network world the term profile is dynamic and includes your activity, your friend, your friends friends, your relationships, your chosen tools and games and more. There are new ways available for finding influencers and new marketing campaign startegies.
Ultimate empowerment – Anyone can do it and we all have access. Build your own [search, content, network, dashboard, scalable web-app (cloud computing)]. The new web world is more like cafeteria model than restaurant. It is up to you to go and get/build what that you need. Do you want that power or do you want to be served? Not everyone are excited about been empowered, not everyone can, not everyone will thrive in this kind of environment! Also, cafeteria food is not always great. This is why it is cheaper:)
Graph awareness – the graph is no more just a data structure that only computer geek’s care about. People are aware of their network(s). The Graph is now a strategy, it provides both power and knowledge. It started with LinkedIn then Facebook and continue with Twitter and Jaiku. It is a way to filter out poor content and a mean for finding great one. Some social graph’s phenomena are: crowd sourcing, influence, cliques, and more. One big question is still unanswered: Who owns the graph?
Digital community work – the new social media helps to overcome fear of strangers. In a way it forces you to interact. It is almost impossible to make it alone! Your succeeds is very much depends on your web relationships. What is the optimized investment allocation between writing, SEO tuning, and building a great supportive community? This is where Blog Networks make their case.
Online without offline – it is possible to make it not leaving your computer!? No conferences, no meet-up, no leg work. Also, what should come first or what is more important? The offline or the online activity? It is not clear anymore even if you do both. Offline – You do something and then you go telling to your online friends. Online: You create opportunities to meet friends offline around certain online subjects. There are so many ways to build your Web presence – “I blog there for I’m”. Beside blogging there are numerous self marketing, and self branding tool out there. FriendFeed is one example. Sub phenomenon to the online presence is the strive for self scalability – dealing with inbox zero, growing social commitments, knowing the right time allocations between web tasks (research, reporting and community building), avoiding distractions, learning to say NO. The alternative is to work yourself to death.
Attention starvation – too many puppies fighting for traffic. This leads to poor comments strategies: the first look something lime “great post..”, the second is comment trolling, and the third is building bots for spam comments and splogs. The real dark side is viruses and worms. The gray side is link bait and viral marketing.
Proven scalability patterns – incorporating some or all of the scalability technics like decentralization, virtualization, asynchronous operation mode (push vs. pull), keeping building blocks small, isolation (of responsibilities and resources) are essential for success on a web scale. We did see some examples for product with significant growing pains. We saw some great development in this area too like Ping services, RSS, and recently what the Gnip is now building.
Mashup – companies open their API as a growth strategy. The value for the community: the sum is greater than its parts. Examples: Twhirl, FriendFeed.
There are more web phenomena that I did not cover in relation to social media like the new development in the social media and location aware Mobile web, otheres are obsessive rating, widgets and viral marketing. I’m sure that there are more and this is great news for my Webnomena blog:)