Home > Hardware, Monitoring, Observations, Product > Nook vs. Kindle via Twitter Sentiment

Nook vs. Kindle via Twitter Sentiment

December 27, 2009 Keren Dagan Leave a comment Go to comments

TwitterSentiment – this sentiment analysis tool provides interesting information using Twitter status updates. Since it seems like this holiday season’s most desired gadget was one eReader or another I decided to ask TS about the overall  sentiments for B&N Nook and Amazon Kindle. I can  see the potential usefulness for this type of application.

B&N Nook  – is there a problem? To be fair, it is a small set of data, now.

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Kindle – 53% Positive, 47% Negative (here we have a larger set of data)

Twitter Sentiment - Amazon Kindle

Also it will be interesting to monitor Apple Tablet (all green) and its rumored name iSlate (in the red). There is really not enough data at the moment though.

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Twitter Sentiment and a like has the potential for helping companies to test the water before coming up with new product name, during product launch, and after product adoption. TS also provide a graph view of the data so you can examine it over different time frames. TweetFeel a similar application type shows this data in real-time with aggregation.

Any more ideas for how to use it?

Btw, I still love my Kindle.


Categories: Hardware, Monitoring, Observations, Product Tags: , , , , , , , ,
  1. Steinar Knutsen
    January 20, 2010 at 1:49 am | #1
    Reply | Quote

    Fun analysis on a hot topic. I personally don’t think the Nook has a chance.

    I discovered Twitter Sentiment earlier today and I’m pretty impressed with the results. Interesting to compare competitors like McDonalds and Burger King for example.

    Another cool tool is TweetPsych – an analysis of your tweets grouped into psychological categories.

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