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#140conf Boston meetup: real-time web – observations and insights

January 15, 2010 Leave a comment

image I had the pleasure of participating in #140conf Boston Meetup this evening.

Jeff Pulver was very inspiring showing enthusiasm, about the “state of now”, twitter, and how the real-time web empowers each and every one of us to make a real change in our world.

I listened to Adam Wallace (@adwal) and Brian Simpson (@Bsimi) from the Roger Smith Hotel telling other businesses that “it is ok not to be perfect”. The brand is not measured by not making any mistake, but by how it reacts to shortfalls. The key takeaway here is that don’t let the fear of bad criticisms to stop you from building your brand’s web presence.  The real-time web is the best new tool for listening and responding in timely manner to customers’ incidents as they develop. This tool provides a human voice to the company.

I heard from Kerry Israel (@kerryisrael) about how her re-tweets become the bridge between fans, having similar entertaining experiences, provided by the American Repertory Theater (americanrep). The real-time web people are becoming the glue, the hyper-channels, and the connectors for the rest of the community members.

I listened to a very moving presentation by Alicia Staley (@stales), 3 times cancer survivor, about her experience comparing the pre-internet and twitter era to nowadays. The real-time web helps you not to feel a lone. Not because you have a lot of friends, or followers but because you’ll find support from others in similar situation. It is helpful and rewarding to share both the good and bad experiences with other people. Twitter is also the best place to post a question when no one in your local network has any idea how to solve it, including your physician.

Finally, I had a very interesting conversation with Will Eisner (willboston) from awareness a B2B SAAS offering for building online communities. The real-time web sure plays a big role in this task. I hope to learn more about this field and product in the near future.

It was an interesting evening (at some point more interesting than anyone expected) and I hope to attend the 2 days big event in NYC around April time. Go real!

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