VivaStream – how to know “who to know?”- during DMA2011 conference in Boston
I’m going to the DMA2011 conference in Boston next week, and this year the focus is on Real-Time marketing. What could be more relevant than that?
Learning about the different marketing methods that are leveraging mobile, social, and real-time data will be one goal of this event and networking is yet another (not a side effect).
VivaStream is a startup that is building a real-time mobile app and web-site that aims to take networking during business events like DMA11 to the next level.
Before the event starts: you setup your profile, select the conference, browse the schedule, and press the Attend button for the sessions that you plan to go to. Any of your actions is broadcasted to the VivaStream stream telling others about you. VivaStream also offers a reach lists of relevant topics and you can select from one of the two following options: I’m Interested or I Can Help. VivaStream uses this information among other factors to suggest people that you should connect with. There are more useful features and details, but this is the basic.
During the event: Since this is my first event using VivaStream, I’m yet to see the real-time capabilities in action. As you can see in the picture above, VivaStream plans to share some of the statistics based on the information gathered from users’ activities, and to let us know about interesting presentations and spontaneously organized after parties – IN REAL-TIME.
After the event ends: there is a strong possibility to see VivaStream building a new professional social network for networking with a purpose, based on interest and need, and fairly quick.
VivaStream is a very busy start-up, but here are few suggestions for additional features that I would like to see:
- Show me my agenda (calendar view) built based on presentations that I planed to attend to.
- Allow users to enter topics
- Create multiple streams based on different activities (it could get too noisy in a single feed stream)
- Allow users to shout-out (for example: book signing now next to room ###)
- Check-in to a session (and maybe check-out, or leave a comment)
- Number of people interested in a certain topic (next to the topic)
- Number of people attending a presentation (next to the presentation)
VivaStream has the potential to become an important component of any business event. It is fairly easy to see the value to the event organizers that can learn in real-time about activities within the conference rooms as well as outside, the presenting vendors looking for leads, and for the consumers that are looking for relevant help and experience.
Now, I’m looking forward to see how it all plays out in real-time. Go Viva!
- “@businessinsider world map shows every device connected to the internet read.bi/1tTt1y2 http://t.co/afOuxc7A3s” zoom out for Israel. 2 days ago
- “@verge: Microsoft reportedly announcing Minecraft acquisition on Monday theverge.com/e/5908400 http://t.co/WbBavBGiyG” is this a prank? 3 days ago
- American sake from main, anyone? kickstarter.com/projects/94847… 3 days ago
|Social-Media News |… on Social media role in deliverin…|
|julia on How to map your SaaS sales…|
- February 2013
- January 2013
- December 2012
- August 2012
- June 2012
- April 2012
- December 2011
- September 2011
- August 2011
- December 2010
- November 2010
- October 2010
- August 2010
- July 2010
- June 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007