I’m going to the DMA2011 conference in Boston next week, and this year the focus is on Real-Time marketing. What could be more relevant than that?
Learning about the different marketing methods that are leveraging mobile, social, and real-time data will be one goal of this event and networking is yet another (not a side effect).
VivaStream is a startup that is building a real-time mobile app and web-site that aims to take networking during business events like DMA11 to the next level.
Before the event starts: you setup your profile, select the conference, browse the schedule, and press the Attend button for the sessions that you plan to go to. Any of your actions is broadcasted to the VivaStream stream telling others about you. VivaStream also offers a reach lists of relevant topics and you can select from one of the two following options: I’m Interested or I Can Help. VivaStream uses this information among other factors to suggest people that you should connect with. There are more useful features and details, but this is the basic.
During the event: Since this is my first event using VivaStream, I’m yet to see the real-time capabilities in action. As you can see in the picture above, VivaStream plans to share some of the statistics based on the information gathered from users’ activities, and to let us know about interesting presentations and spontaneously organized after parties – IN REAL-TIME.
After the event ends: there is a strong possibility to see VivaStream building a new professional social network for networking with a purpose, based on interest and need, and fairly quick.
VivaStream is a very busy start-up, but here are few suggestions for additional features that I would like to see:
- Show me my agenda (calendar view) built based on presentations that I planed to attend to.
- Allow users to enter topics
- Create multiple streams based on different activities (it could get too noisy in a single feed stream)
- Allow users to shout-out (for example: book signing now next to room ###)
- Check-in to a session (and maybe check-out, or leave a comment)
- Number of people interested in a certain topic (next to the topic)
- Number of people attending a presentation (next to the presentation)
VivaStream has the potential to become an important component of any business event. It is fairly easy to see the value to the event organizers that can learn in real-time about activities within the conference rooms as well as outside, the presenting vendors looking for leads, and for the consumers that are looking for relevant help and experience.
Now, I’m looking forward to see how it all plays out in real-time. Go Viva!
Here we go again – the full adoption cycle – just a little quicker this time.
Instagram has now a new self registration directory – not ran by Instagram.
And here is mine: @kerendg
Update: 12/30/2010 Instagram asked the Followgram team “to remove the access to the users photos and refrain from using their API”. Now we need to wait till the Instagram team will officially release a public API before we could see more cool services like Followgram. I hope that we don’t have to wait long.
Elery is a good friend and I’m very happy for him and his team.
Here is the press release.
I had the pleasure of participating in #140conf Boston Meetup this evening.
Jeff Pulver was very inspiring showing enthusiasm, about the “state of now”, twitter, and how the real-time web empowers each and every one of us to make a real change in our world.
I listened to Adam Wallace (@adwal) and Brian Simpson (@Bsimi) from the Roger Smith Hotel telling other businesses that “it is ok not to be perfect”. The brand is not measured by not making any mistake, but by how it reacts to shortfalls. The key takeaway here is that don’t let the fear of bad criticisms to stop you from building your brand’s web presence. The real-time web is the best new tool for listening and responding in timely manner to customers’ incidents as they develop. This tool provides a human voice to the company.
I heard from Kerry Israel (@kerryisrael) about how her re-tweets become the bridge between fans, having similar entertaining experiences, provided by the American Repertory Theater (americanrep). The real-time web people are becoming the glue, the hyper-channels, and the connectors for the rest of the community members.
I listened to a very moving presentation by Alicia Staley (@stales), 3 times cancer survivor, about her experience comparing the pre-internet and twitter era to nowadays. The real-time web helps you not to feel a lone. Not because you have a lot of friends, or followers but because you’ll find support from others in similar situation. It is helpful and rewarding to share both the good and bad experiences with other people. Twitter is also the best place to post a question when no one in your local network has any idea how to solve it, including your physician.
Finally, I had a very interesting conversation with Will Eisner (willboston) from awareness a B2B SAAS offering for building online communities. The real-time web sure plays a big role in this task. I hope to learn more about this field and product in the near future.
It was an interesting evening (at some point more interesting than anyone expected) and I hope to attend the 2 days big event in NYC around April time. Go real!
I registered today to the Boston Podcamp4 event that is scheduled for August 8-9, 2009.
This is my first Podcamp, and I’m very much looking forward to hear and see some of the social media protagonists that I followed only on social media channels till now.
Here are some of the speakers, and organizers:
Are you going? Do you have any suggestion for making more out of this event?
See you there.