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VivaStream – how to know “who to know?”- during DMA2011 conference in Boston

September 30, 2011 Leave a comment

imageI’m going to the DMA2011 conference in Boston next week, and this year the focus is on Real-Time marketing. What could be more relevant than that?

Learning about the different marketing methods that are leveraging mobile, social, and real-time data will be one goal of this event and networking is yet another (not a side effect).

VivaStream is a startup that is building a real-time mobile app and web-site that aims to take networking during business events like DMA11 to the next level.

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Before the event starts: you setup your profile, select the conference, browse the schedule, and press the Attend button for the sessions that you plan to go to. Any of your actions is broadcasted to the VivaStream stream telling others about you. VivaStream also offers a reach lists of relevant topics and you can select from one of the two following options: I’m Interested or I Can Help. VivaStream uses this information among other factors to suggest people that you should connect with. There are more useful features and details, but this is the basic.

During the event: Since this is my first event using VivaStream, I’m yet to see the real-time capabilities in action. As you can see in the picture above, VivaStream plans to share some of the statistics based on the information gathered from users’ activities, and to let us know about interesting presentations and spontaneously organized after parties – IN REAL-TIME.

After the event ends: there is a strong possibility to see VivaStream building a new professional social network for networking with a purpose, based on interest and need, and fairly quick.

VivaStream is a very busy start-up, but here are few suggestions for additional features that I would like to see:

  • Show me my agenda (calendar view) built based on presentations that I planed to attend to.
  • Allow users to enter topics
  • Create multiple streams based on different activities (it could get too noisy in a single feed stream)
  • Allow users to shout-out (for example: book signing now next to room ###)
  • Check-in to a session (and maybe check-out, or leave a comment)
  • Number of people interested in a certain topic (next to the topic)
  • Number of people attending a presentation (next to the presentation)

VivaStream has the potential to become an important component of any business event. It is fairly easy to see the value to the event organizers that can learn in real-time about activities within the conference rooms as well as outside, the presenting vendors looking for leads, and for the consumers that are looking for relevant help and experience.

Now, I’m looking forward to see how it all plays out in real-time. Go Viva!

Go Landgrab – Instagram first directory

December 23, 2010 Leave a comment

Here we go again – the full adoption cycle – just a little quicker this time.

Instagram has now a new self registration directory – not ran by Instagram.

Go: Follogram

And here is mine: @kerendg

Update: 12/30/2010 Instagram asked the Followgram team “to remove the access to the users photos and refrain from using their API”. Now we need to wait till the Instagram team will officially release a public API before we could see more cool services like Followgram. I hope that we don’t have to wait long.

The web is like an onion – the layer effect!

August 20, 2010 1 comment

image The web is like an onion built from the inside out adding more and more layers in the ever race for web traffic and ad revenue.

  • One buys a domain and somebody creates a short link
  • One builds a website and somebody adds a dashboard
  • One wants to be found and many creates search engines plus ads
  • One starts a blog and somebody creates an ad network
  • One builds a mobile app and somebody creates an app ad network
  • One wants to be presence and connected and many build social networks

The fight over content has many fronts: java script tags, shot links databases, smart devices, apps, search engines, your “friends”. I’m sure that there are some other fronts that we are yet to see, maybe because we are still inside the onion.

Picture credit: Darwin Bell

Mobile marketing – mobile is not a single channel

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This may sound trivial to the people who are very close to mobile marketing world, but it is not that obvious to others who are still trying to adjust to the rapid mobile market development.

First, mobile is not just your cell phone, and it is not just the new smart phones like iPhone or Droid. It is also eReaders like Nook and Kindle, tablet devices like the iPad and its mini version, the iPod Touch. Even Nintendo DS could connect to the web. And it is also your old and suddenly cumbersomely looking laptop. If it receives data and could be carried then it is another mobile channel.

Yet, even all these mobile devices does not sum to the entire multichannel marketing story. A brand can communicate its messages in more than one way using smart phones.

  • SMS – short messages
  • eMail
  • Mobile web site
  • Mobile search
  • Apps:
    • With or without LBS (location based services)
    • Apps that uses the camera for capturing and scanning objects
    • Context specific apps like Drync

Why is it so important to be aware of all these interaction points? Read about the results of Microsoft’s experiment using multichannel mobile marketing here. Quoting Alison Engel, senior marketing director at Microsoft Advertising (from the same blog post)

The advertising effectiveness results demonstrated that advertiser value increases incrementally with the addition of digital media channels.

Some examples for running mobile campaigns using different communication channels:

  • Bottom up – start-ups like Foursquare and Gowalla that started as mobile apps – Foursquare encourages people to visit different locations many times. FS uses game like campaigns to drive traffic, loyalty, and revenue for customers like Starbucks.
  • Top down
    • Companies like Yelp and Facebook that adds mobile app to their web site – Social networks where people share about what they like or not. Knowing where they are in addition to what they like would help to build even more powerful campaigns.
    • The big brands that are using mobile apps to run location based campaigns like: Pepsi, Rolls-Royce, and others.
    • Companies such as McDonald that uses LBS services like Navteq to run mobile location based campaigns and seeing higher CTR.
    • News and content web-site like NYT, and The Weather Channel.
  • I’m sure that all these new mobile channels in addition to the already growing number of web channels, like Facebook pages and Twitter accounts are raising some tough questions in the Marketing department:

  • Finding the right balance of resources and budget allocation per channel
  • Executing different communication strategies via each channel
  • Measuring the effectiveness for a multichannel play
    Your thoughts,

Pictures credit: Keith Williamson

When it comes to life expectancy the world is not flat yet

July 10, 2010 2 comments

I recently discovered that Google shows Life Expectancy graphs for many countries around the globe.

I assumed a big gap between the developed and the third world countries in their average life expectancy,  the data did confirm my assumption, but it become way more apparent when I actually saw it using Google graph.

In Japan, the country with the highest average longevity in the world, based on the World Bank, World Development Indicators data, people lives up to 83 years old.

On the other end of the world, in Afghanistan, the average life expectancy is only 44 years.

ALMOST HALF!

Life expectancy - ranges

It is also very interesting to see the growth rate. In Japan LE grew from 68 to 83 during the years 1960-2008 (~22%) whereas in Afghanistan, LE grew from 31 to 44(~41%) during the same period. Yet, I as you can see from the graph above it is harder to add more years as the average grows.

It is important to monitor the growth rate for each country, as an indicator for improving health condition in each region.

Here is another picture showing more countries and their corresponding Life Expectancy graphs:

Life expectancy - all

Here you can see a huge growth for China during the 60th, and sadly, a huge drop for some troubled areas in Africa mainly due to HIV/AIDS infections. – some hope here.

Finally, average life expectancy does not seem to be totally correlated with financial success as you can see in the next picture for Iceland and Greece two recently troubled economies.

Life expectancy - EconomyJPG

Probably beyond initial crucial conditions, other factors like work life balance, health care system, crime rate, dining habit, and others contribute to the health of the entire population increasing the average life expectancy.

Other source of Life Expectancy data is Wikipedia – List of countries by life expectancy. This page shows data for the years 2005-2010 and the country with the lowest LE average is Swaziland with 39.6 years.

The world is getting more flat over time, but there are still huge gaps between different regions in the world due to lack of basic human needs.

Congratulation to Pursway (formerly Datanetis) and Elery Pfeffer

February 9, 2010 Leave a comment

image A little more than a year ago I wrote here about Datanetis, a cool company and technology that helps its customers to identify influencers within their customers database.

Datanetis just got funded with a $6 million Series A investment from Battery Ventures, and changed its name to Pursway. It also seems like there are new large customers on board.

Elery is a good friend and I’m very happy for him and his team.

Here is the press release.

Congratulation!

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