This new book just came out (October 19, 2009) but I think that it is becoming the Marketing department’s new baby. The book covers many areas of Internet Marketing practices, including content creation and management, SEO and product awareness, Social Media, Leads and customer conversion (including Landing Page optimization and Call to Actions page construction).
I read a lot of blogs and more than few books about Social Media and Internet Marketing over the last couple of years, but I did discover something new to try in almost every chapter that I’ve read (I did not read the entire book yet, I’ve read selected chapters only from lack of time). Sharing what works, what doesn’t and what worth trying is probably one of the secrets for success in the “How To” publishing business whether it is blog, eBook or book . In this book the two authors Dharmesh Shah (@dharmesh) and Brian Halligan (@BHalligan) did a great job suggesting lots of small fruitful actionable steps to take. The book also comes with relevant real-life examples to learn from.
Here are couple of great quotes that are quoted in this book:
“The purpose of business is to create and keep a customer” Peter Drucker
“In God we trust, all others bring data” W. Edwards Deming”
Summary: if you are new to Internet Marketing and Social Media, then reading Inbound marketing and learning from these authors’ experience will save you months of wondering in the long tail desert. If you are savvy I+S Marketer, then expect to learn few new tricks and to get reinforcement to some of the things that you’ve already noticed.