Archive

Posts Tagged ‘book’

10 reasons for still buying regular books

December 29, 2009 2 comments

10 reasons for still buying good old books even after buying eReader:

  1. If it does not come in a digital format
  2. For getting it signed by the author
  3. To read during take-off and lending
  4. For beach reading – I don’t want any sand on my Kindle
  5. Buying it for a present
  6. If it is a picture book
  7. If it is a classic, like Moby-Dick
  8. For children under 6 years old
  9. If you are on a trip and forgot your eReader
  10. After visiting one of the indie book store

image

Any more? Do you think that some of these will change? Will some of these cases, for buying the good old book, shape the future of the publishing market?

picture credit: austinevan

BOOK REVIEW: Inbound Marketing by Dharmesh Shah and Brian Halligan

October 21, 2009 2 comments

This new book just came out (October 19, 2009) but I think that it is becoming the Marketing department’s new baby. The book covers many areas of Internet Marketing practices, including content creation and management, SEO and product awareness, Social Media, Leads and customer conversion (including Landing Page optimization and Call to Actions page construction).

imageWhat that make this book really great is not specific chapter or topics it covers but the many great useful tips that are encapsulated within the text.

I read a lot of blogs and more than few books about Social Media and Internet Marketing over the last couple of years, but I did discover something new to try in almost every chapter that I’ve read (I did not read the entire book yet, I’ve read selected chapters only from lack of time). Sharing what works, what doesn’t and what worth trying is probably one of the secrets for success in the “How To” publishing business whether it is blog, eBook or book . In this book the two authors Dharmesh Shah (@dharmesh) and Brian Halligan (@BHalligan) did a great job suggesting lots of small fruitful actionable steps to take. The book also comes with relevant real-life examples to learn from.

Inbound Marketing was acknowledged by Chris Brogan the blogger and Trust Agent bestselling author among other Internet Marketing and Social Media gurus.

Here are couple of great quotes that are quoted in this book:

“The purpose of business is to create and keep a customer” Peter Drucker

“In God we trust, all others bring data” W. Edwards Deming”

Summary: if you are new to Internet Marketing and Social Media, then reading Inbound marketing and learning from these authors’ experience will save you months of wondering in the long tail desert. If you are savvy I+S Marketer, then expect to learn few new tricks and to get reinforcement to some of the things that you’ve already noticed.

Thanks to Twitter we are buying the future!

October 20, 2009 1 comment

I was recently amazed to see how many books on the Top 100 bestsellers list are ready for pre-order!

What is the twitter connection?

Just search on Twitter Search for pre-order+amazon+book. By the way, books are just one of the many items that are available for pre-order on Amazon. Apparently twitter helps to close the sale cycle faster, even before the product is actually available. Twitter helps to quickly raise awareness to the upcoming products. I also think that Amazon is doing a great job sharing this information here.

I wonder how that list looked few years ago in the pre-twitter era.

So maybe the real-time web is not just about the present but includes the near future too?!

image

picture credit: aussiegall

I’m also proud to have a book on Amazon Kindle store! My new eBook is available in Kindle version here:  Timing the tweet

Follow

Get every new post delivered to your Inbox.