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Posts Tagged ‘iphone’

My most frequently used iPhone apps

August 12, 2011 1 comment

News: CNN ( good tech section), WSJ (not so great technology section) YNet (Israeli news), WHDH (local news and weather)
Photography: Adobbe photoshop express, Pro HDR, Instagram
Social: Facebook, LinkedIn, Twitter (TweetDeck is too slow, how-come? Hadn’t Twitter bought it), and Google+(get the app not the goggle+ website)
Games: Mastersoft Chess
Financial: Bloomberg, WSJ, The Economist Financial Calculator,
Stock trading and recommendation – none. This is the biggest disappointment so far. I tried few of the apps and none are good. This area seems to be the one with the highest potential, but I could not find anything useful.
Utility/Misc.: iBabylon lite- dictionary, Yelp, Bump,
Fun: Songify, Pandora

And WordPress App – cool they also added stats recently.

What else should I add? Ones that really matter. I have a lot more but I rarely use them.

Categories: Monitoring Tags: ,

Guest post: Why you should play Tap Zoo an app for iPod touch,iPhone, and iPad

August 6, 2011 2 comments

Guest post: This is a guest post by my son Johnathan, he loves computer games.

imageYou should play Tap Zoo the game for iPhone, iPad, iPod because it is a lot of fun. You have rankings, you buy animals, you can breed animals, you can visit neighbors zoo, you can cross breed and you can cure sick animals. You try to get three things: coins, stars, and experience.

You are able to get coins and experience from revenue. You need animals to get revenue. Let’s say that you have two monkeys and each monkey gives you 25 coins and 2 experience points every 5 minutes, so you end up with 50 coins and 4 experience every 5 minutes. The way to get to the next level is by getting amount of experience. for example, the way to get from  level 7 to 8 is by getting from 10,000 to 13,000 experience points.

It also has ranking. The way to see your rank is to tap the bottom right square and then find “Other”, tap it, then you’ll see the word rank, tap on it and you can see your ranking. If you want to know ho to make your rank better, the way to do it is by looking at the bottom left and read what to do.

Note from Dad: I looked at this game and am very impressed by its level of complexity and sophistication. It enables the player to make many different decisions for improving the zoo quality, visitor experience,  and business. Kudos to the team at Pocket Gems, Inc.

Apple’s future profitability heavily depends on mobile!

November 18, 2010 Leave a comment

Will Apple be able to mitigate the impact of strong competition in the mobile market on future earnings?

The information is taken from Apples 2010 10k (numbers in Millions)

Net Sales by Product: 2008 2009 2010
Desktops $5,622 $4,324 $6,201
Portables $8,732 $9,535 $11,278
iPod $9,153 $8,091 $8,274
Other music related products and services $3,340 $4,036 $4,948
iPhone and related products and services $6,742 $13,033 $25,179
Peripherals and other hardware $1,694 $1,475 $1,814
Software, service and other sales $2,208 $2,411 $2,573
iPad and related products and services $0 $0 $4,958

From 0 to 5 Billions in one year – iPad success

iPhone sales almost doubled in each of the past two years (in 2007 when the iPhone was firstly introduce, sales were “only” 630 millions).

Apple also managed to significantly increase laptops sales(Portables), thanks to Apple’s success selling other products and building strong brand name. Yet, not at the same rate as iPhone revenue growth.

iPad sales is going down – it is now inside the iPhone?

Apple’s iPhone become a big source of revenue

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Apple’s iPhone share of revenue is growing significantly relative to the other products

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Apple is a multi-markets player: mobile, media, b2c hardware, b2b hardware, software and services.

Apple can always surprise us with a new blockbuster product changing another market.

Mobile marketing – mobile is not a single channel

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This may sound trivial to the people who are very close to mobile marketing world, but it is not that obvious to others who are still trying to adjust to the rapid mobile market development.

First, mobile is not just your cell phone, and it is not just the new smart phones like iPhone or Droid. It is also eReaders like Nook and Kindle, tablet devices like the iPad and its mini version, the iPod Touch. Even Nintendo DS could connect to the web. And it is also your old and suddenly cumbersomely looking laptop. If it receives data and could be carried then it is another mobile channel.

Yet, even all these mobile devices does not sum to the entire multichannel marketing story. A brand can communicate its messages in more than one way using smart phones.

  • SMS – short messages
  • eMail
  • Mobile web site
  • Mobile search
  • Apps:
    • With or without LBS (location based services)
    • Apps that uses the camera for capturing and scanning objects
    • Context specific apps like Drync

Why is it so important to be aware of all these interaction points? Read about the results of Microsoft’s experiment using multichannel mobile marketing here. Quoting Alison Engel, senior marketing director at Microsoft Advertising (from the same blog post)

The advertising effectiveness results demonstrated that advertiser value increases incrementally with the addition of digital media channels.

Some examples for running mobile campaigns using different communication channels:

  • Bottom up – start-ups like Foursquare and Gowalla that started as mobile apps – Foursquare encourages people to visit different locations many times. FS uses game like campaigns to drive traffic, loyalty, and revenue for customers like Starbucks.
  • Top down
    • Companies like Yelp and Facebook that adds mobile app to their web site – Social networks where people share about what they like or not. Knowing where they are in addition to what they like would help to build even more powerful campaigns.
    • The big brands that are using mobile apps to run location based campaigns like: Pepsi, Rolls-Royce, and others.
    • Companies such as McDonald that uses LBS services like Navteq to run mobile location based campaigns and seeing higher CTR.
    • News and content web-site like NYT, and The Weather Channel.
  • I’m sure that all these new mobile channels in addition to the already growing number of web channels, like Facebook pages and Twitter accounts are raising some tough questions in the Marketing department:

  • Finding the right balance of resources and budget allocation per channel
  • Executing different communication strategies via each channel
  • Measuring the effectiveness for a multichannel play
    Your thoughts,

Pictures credit: Keith Williamson

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