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The new cool mom is a social media maven!

March 6, 2009 4 comments

The new cool moms

cool-mom  If you are in the blogsphere long enough it is hard not to notice cool mom’s blogs, blogs networks, and twitter streams.  Sometime employed and other times staying at home moms are sharing their stories, knowledge and life using social networks and tools. Whenever I land on a cool mom blog (oftentimes, thanks to Twitter) I never leave it before reading the About page. This page usually tell me about the mom author’s past education, employment and the current family status. In most cases it reflects well how talented, smart and driven that blogger is. In some cases it shouts – I’m a very cool mom! 

Finding cool moms

On Twitter

I did a search on Twellow crossing moms with social media (@bio mom & @bio “social media”) and my query returned 174 moms. The top mom on that list was Jessica Smith (@JessicaKnows) who has more than 10,000 followers. Recently Twellow added a powerful new feature that enable to limit searches to the scope of your personal Twitter network i.e. friends and followers. I tried it searching for moms/mother and found a total of 21 twitter moms amongst my twittership. One of them is Nansen Malin, a mom of 4 who has more than 43k followers. I found two additional cool moms searching for both mom and “social media”. Btw, searching the entire Twellow directory for @bio SAHM yielded 675 people. Here are three cool moms on Twitter: GeekMommy(10k+ followers),  MommyBrain(2.8k+ followers), BargainMama(878 followers). If you want to find influential moms on Twitter, search TwittterGrader.

The blogsphere

The first stop for looking at cool mom blogs authority is Technorati.  I also did a quick search using IceRocket for the term SAHM and here is one interesting page that I found The Obnoxious SAHM’s Page, then my Firefox addon Headup window poped-up and suggested Mom-101 blog (in the top 10K on Technorati). Another tool that helped me to find active moms and bloggers was backtype. Sifting thorough blog comments (the heartbeat of the blogsphere) I found many more interesting social media blogs like social media mom and Holistic Mama.

Communities and networks

I Googled women’s/mom’s blog networks – here are some of the top ranked results:

I’m sure that there are many more. I’m yet to see a tool that rank blog networks (as a whole) or a search engine that focus on finding what mom does in her very little spare time. Yet, this is beside the point of this blogs.

Cool moms are social media mavens

Some moms are cooler than others

What that make some moms cooler than others is how skilled they are executing the essential social media activities such as writing interesting and useful content, selfless sharing, and leveraging the technology. If you are a newbe mom and want to learn how to become a social media maven follow the Cool mom guide (on Twitter CoolMomGuide – 3k+ followers). Even of you are not a mom, or a women at all but interested in learning about social media I recommend following some of the cool moms out there.

Cool mom is a business

Some moms blogs or network seems to be a real business. It is easy to see ads, banners, affiliated links on many SAHM blogs. Others become social media consultants that offer from their experience. If you have any doubt, if what that looks like a hobby, but is actually a real business just read TechCrunch-  BlogHer Inks Deal With NBC Universal, Raises $5 Million.

Summary

I think that it is great to see how social media helps people to find the way to channel their energy, talent and skills using blogging and microblogging no matter where they are physically (@home) or  in life (raising kids).  The new mom or the new cool mom is a social media maven – an expert in building networks and tribes, delivering her message to the world, becoming a leader and influencer.

What do you think? Are cool mom behind fueling the social media buzz?

Picture taken by sean dreilinger

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