“Lean back” Content is broadcasted, the consumer is passive.
Content is streamed, consumer has options to watch on-demand, browse the Internet .
Content is streamed, consumer has options to watch on-demand, browse the Internet while tweeting, posting on facebook or to chatting with friends.
Content is streamed to the TV and additional content is streamed to the mobile device (tablet, smartphone).In some cases special apps are built for TV shows or events to synchornized content with the TV. Social capabilities are sometimes included to allow sharing and chatting with friends.