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Posts Tagged ‘tweet’

Twitter tip: treat yourself to a tweet

October 18, 2009 Leave a comment

orancecupjpg I want to follow more people on twitter so I can see more interesting tweets or gain more influence (if they follow me back) but I need to be patient!

Robert T. Kiyosaki wrote in his bestselling book Rich Dad, Poor Dad (not an affiliate link), “Pay yourself first”. In some way, what that he meant was the opposite of treat yourself first. Basically, it was about saving money first, and after making sure that this money is invested and yields more profit, then it is OK to spoil yourself buying luxury things. There are few other good lessons in this book but lately this one resonate in my mind when I think about following others on twitter.

In order to be twitscally (fiscally) responsible I’ll need to earn new followers first before I can go and follow more.

Why do I recommend this network building approach?

  • It make you motivated to come up with better content so you can get more followers and then follow more great resources.
  • It helps you to build a more reliable and sustainable twitter account. I find it hard to follow twitter accounts with high follow/following ratio (i.e. way more following than followers).
  • It can help you to put a value for great twitter users. Example: I tell myself that if I’ll get two more followers I could follow one more (maybe an upcoming new thoughts leader in my niche).

And, yes, it takes more time in the same way as it takes to grow your saving account, but this is the way in my mind to build valuable network. A trustworthy network that can be leveraged for influence, community building, and revenue generating. Treat your followers following spread like your equity and build it overtime. Alternatively, having a twitter account that is follows lots of people, and very few followers is like having an over extended credit card account.

Does it make sense to you? Do you follow blindly? Do you have process for deciding whom to follow?

If you like this tip and want to learn more about building high value twitter accounts for marketing, selling, networking, influence or any other purposes please consider reading my eBook: Timing the tweet

And, yes, I know that it is almost Halloween: so treat yourself to a great tweet!

Four ways to deliver value in your short tweets

October 7, 2009 1 comment

charged Here are four simple ways to create tweets charged with valuable information.

Valuable tweets

  1. Share news
    1. New tool, addon, web-site – like the mini launch of a new online real-time community, cliqset, or the re-launch of Pijoo as a purely content-driven service.
    2. New book, movie, album– the new Dan Brown The Lost Symbol (the bestselling author of The Da Vinci Code).
    3. Stats – up, down, on top – for blogs, for book, movie, album. Maybe how much a movie made in its first week.
    4. New Trending Topics – this is another way to break the news. Just look at TwitScoop tag cloud or Twitter Search Trending topics.
    5. Winning a prize – like announcing Hilary Mantel as the Man Booker Fiction 2009 winner
  2. Connect the dots
    1. For new book, movie, album – add link to previous work done by the same creator. Example: similar to the way I just did with the Dan Brown’s example above. I made the connection to his previous work (it is not that obvious in many other cases).
    2. For a person add link to multiple places where she has presence on the web. If we take the Hilary Mantel as an example point to her Facebook page
    3. For a book, movie, album add link to coming event – something that take a little longer than Book Signing, The Dan Brown Way
    4. For news – add other items that can help understanding the context better. This is especially useful for sport event. Having the context make it a lot more interesting.
  3. Connect people/Introduce
    1. For new band, author, producer, or actor, provide their twitter username (include the @). Example: The book the Lost Symbol has a twitter account @lostsymbolbook (administered by his US publisher, Doubleday)
    2. Point to hot discussion. Example: If you like book talks check #litchat
    3. Active #hashtag – not just the most active (and some times abused) from the Trending Topics. Find others from one of your twitter timelines or twubs.
    4. Engaging blog – blogs with lots of comments activity – use BackType. Example: I found this blog post Kiss “Sonic Boom” Review with 45 comments (the last one I saw was from October 6, 2009 at 10:25 pm). I searched BackType for CD review.
    5. Popular item: bestseller, popular on Glue, Amzon, B&N. Example: This is fairly trivial. Here is Amazon Bestsellers in Book page (hint: check how many days the book is in the top 100 – look for the more recent additions).
  4. Compress (encode/decode) greater knowledge into short messages
    1. The best example that I could find is @cookbook – tweeting tiny recipes condensed by @Maureen. The owner of this twitter account built a @cookbook glossary that helps to convert the encoded recipes to real one.
    2. The second best example is StockTwits – here too, people found a way to communicate more than what the 140 characters allows.

Why?

  • Because delivering value can really help you to get more followers on twitter
  • Because if you use Affiliate Marketing links you can truly assist in the buying decision.
  • Because it is a little more interesting than seeing the same 5 or 10 top bloggers being retweeted over and over again.

The secret for building valuable tweets

Closely examining my examples above, there are three key value drivers:

  1. Search – finding the data. Access to great and trusted content sources is value.
  2. Tying a couple or more data points together into a single piece of information (tweet).  Association is value.
  3. Timing. Relevancy is value.

Additional ideas for building valuable tweets: attention, and help.

What other ways do you see for charging tweets with value?

If you liked this post please consider buying my eBook on Scribd: Timing the tweet

Seesmic vs. TweetDeck – choosing Twitter desktop clients, revisited

October 6, 2009 8 comments

A year ago I wrote a blog post comparing Twhirl to TweetDeck. So far, it was a very successful blog post with lots of visits and direct traffic from search engines. It could be due to the timing, or maybe comparison posts are very search engine friendly, or that it was just useful, helping people to decide which twitter desktop client works for them.

Since a year is a long time on the web I decide to revisit my findings and to check what has changed during this period. Based on this Mashable blog post from early February 2009 TweetDeck is by all mean the winner. A similar post from Techcrunch supports these findings too. The most recent TwitStat report from October 5th, 2009, shows TweetDeck with 12.82% of users and twhirl with 0.07% of the users. The next serious contender (and one of the selected top 5 based on a recent survey done by lifehacker) from Seesmic (twhirl was bought by seesmic in April 2008) is the new Seesmic client with 3.8% market share.

Up until recently I was one of the 0.07% that were still using Twhirl. I do also use TweetDeck. I used Twhirl at work because of its tiny condensed screen. Twhirl was really good at utilizing window real-estate and it allowed me to use twitter more discreetly in the office. TweetDeck on the other hand let you see more of twitter and other life stream social networks in a single glance when it is maximized. I used it more in the evenings, at home.

I recently replaced twhirl with the new Seesmic client. So now it is time to compare TweetDeck vs. Seesmic Desktop. In this post I will mainly describe the differences, feature-wise, between the TweetDeck and Seesmic applications. I will also cover what has changed since my last examination. You can assume the rest to be the same.

Features that are in TweetDeck and not in Seesmic:

  • Trending topics and Tag Cloud – via TwitScoop, TweetDeck shows what is going on right now on the web. This is a killer feature and having this view locally on the desktop ensure that you won’t miss a beat.  This feature was already there when I first reviewed TweetDeck, yet it is still a big differentiator.
  • TwitScoop
  • Integration with 12 seconds – not new and not a deal breaker for me
  • Unique timelines views – there are many twitter time-line types  views like: all friend (home), Mentions(@replies), Direct messages (Private), Favorites, Facebook, and Search results. Both applications shows all these view types. TweetDeck offers few more unique time-line views:
    • * StockTwits view for people sharing trading information. It is not a bad idea to add more niche community timeline views. Hint: look at the #litchat hashtag.
    • * TweetDeck recommend which is a group of people on twitter that TweetDeck thinks highly of. This could be a useful service for people who just joined twitter and can learn what to do and what not on twitter.
    • * Groups – in this great feature TweetDeck provides a very efficient way to construct new timelines following groups of people. I have my “experts” groups for all sort of subjects. Metaphorically, a group provides you with a new lens looking into the twitter update stream. A group is a filter. Harnessing good group members ensure great stream of information. It is a great way to avoid spam.
    • *MySpace – I don’t have MySpace account but I guess that this is very helpful to have just single desktop client that could brings friends feeds from any desired social network. I noticed that I do more with Facebook just because I have it locally via my twitter desktop client.
  • Mark all as Seen, Clear seen tweets and Show what is popular in this column – all great and useful features that are helping to manage the time-line. I don’t understand yet why it is not available on the TweetDeck recommend column ??.
  • TweetDeck multiple accounts. This, for me, was the most significant reason for sticking with twhirl. Now, actually, I think that TweetDeck is doing better job handling multiple accounts than Seesmic. Switching from account to account in the Compose Update frame takes only one click or two. In Seesmic it requires opening a dropdown and then another click or two.To be fair, it was easier to find how to add new accounts on Seesmic than on TweetDeck. But once an additional account was added in TweetDeck it is easier to know what are you doing for which account. For every new time-line added you’ll see an option to select the associated account. I liked that.
  • Window management:TweetDeck minimize more horizontally – I think that it is more important than vertically.
  • Translate – From an initial examination it looks like it really works and I could understand some of the tweets that I see in foreign language (Hebrew was on reverse – is this my computer?). I did not test it enough though.
  • Text Shrinking – Both serviced offer this option. This feature takes a tweet and replace some of the words with abbreviated version or numbers. I tested only couple of tweets comparing the two and I found the results to be very similar.
  • Reply to all – this is a cool feature that can save you some time communicating with your clique. In a single click TweetDeck copies all the referenced twitter user names from the selected tweet to the message edit box. Seesmic has this feature too. I mentioned it here because it was added to both since my previous review.
  • Configuration:
      • Show preview information for short urls. This is useful in a couple of ways. It is nice to see where a link is taking us before actually going there. It is also a good way to validate that the link that I just posted is actually working.
      • Show # of followers in tweets – if you care about size!

Features that are in Seesmic and not in TweetDeck

  • Navigation – here I think that Seesmic did a great innovative job. The left page serves as a hypertext-ed index, linking to each one of the columns. Since there could be so many columns added, each for any time-line, it is great having the left pane for easy and quick navigation to the desired column. It is easier/quicker to click than to scroll to the right place. On the other hand Seesmic did not make it intuitive to find the General configuration page – it requires clicking the plus sign next to the Accounts label. Some of these setting are not Account specific (at least not at the time I was writing this blog post).
  • Seesmic
  • Multiple accounts – I miss the single window per account. It is not always clear for which account the main five timelines will be added when I clicked on them (Home, Replies, Private, Sent, Favorites).
  • FriendFeed client – gone, I don’t miss this one
  • Services – Seesmic supports a list of services yet beside bit.ly I don’t use any of the other so I can’t tell much about this feature. It was easier to set the bit.ly account on TweetDeck, they did a good work pointing me to where my bit.ly API key was.
  • Spellchecker (English only) – as you can learn from reading this blog post, I was not born in an English speaking language country, so for me this is a life saver.
  • Friends/followers view – I need this view back! I used it to learn about my new followers. It use to be available in twhirl. Dear Seesmic, what happen to this view? In this view I could see the list of all my friends and followers, together with their profile details.
  • Color coded notifications – gone, I missed those too.
  • Window management– Seesmic allow multiple window mode: single column mode (good when you work from the office), One fix view and many detached column, or all column detached. Also Seesmic minimize more vertically. I prefer it to be thinner. I expected that after shrinking the right pane I would be able to minimize it more horizontally but it didn’t. One more thing, could it be possible to add another window mode? How about single window for account:) ? Hint: just launch twhirl.
  • Archive button vs. Sent time-line view – I don’t know if there is a difference.  Anyway it is convenient to have this right at the home view.
  • Lists – It seems like an incomplete feature. There is no way to add more than one person to the list. Was this the intent? I did like the way it was organize though, as a tree.

Performance – both applications perform well retrieving information and being responsive to user action. TweetDeck crashed once on my laptop.

Each of this application is packed with features and I’m sure that I missed some from this review. I hope that I did cover the notable differentiators.

What’s next?

What else could be added to these desktop clients? They are already more than twitter client. If the objective is to bring the real-time web down to the desktop I can see few additional real-time web services out there.

BackType Alerts – BackType crawl looking for comments on lots of blog posts. It is possible to create an alert searching for a word or phrase in blog comments. This is another listening tool that can lead us to where the action is.

LazyFeed – Real-time stream of new content feed from web-sites, blogs and twitter, filtered by tag (subject). I love this new service and i use it a lot. This is taken from LazyFeed web-site:

Never miss out.
Save all kinds of topics and don’t worry about missing out on anything. The most recently updated topics will rise to the top, keeping you always updated.

Conclusion: both applications are doing great job helping us to constantly be connected and to find out: what is going on now, what’s hot, and what’s next. It is getting harder and harder to find a key differentiating feature that can help us to deice which way to go. It is a matter of preferences and also a matter of what is that you are doing on the web. I personally plan to give Seesmic a chance. I think that the Seesmic team is doing a great job organizing the different  time-lines and hopefully soon I will see back some the features that I liked so much on Twhirl.

What are your thoughts? Do you see a killer feature that can help Seesmic to acquire more market share? Are there any other real-time services that you want to see streamed to your desktop?

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